As the marquee brand paving the way for sports-themed full-service restaurants to have global growth, Cincinnati-based Buffalo Wings & Rings has positioned itself as the next big story.
“Throughout the last five years, we have focused on ensuring we have the best business for multi-unit operators, both current and future,” said Philip Schram, Executive Vice President of Franchise Development, noting that the brand has created a full-service training for how to scale from one unit to multiples. “Our business model thrives in that we are a casual dining experience that operates with a QSR kitchen to ensure an ease of operations and the highest margins.”
Nader Masadeh, Buffalo Wings & Rings President and CEO, and Schram specifically detailed the kitchen so that operators from growing QSR brands could easily diversify their portfolios with Buffalo Wings & Rings. In fact, Masadeh’s leadership team and franchisees come from brands such as Panera Bread, Subway, Quiznos, Dunkin’ Donuts, and Marcos Pizza to name a few.
The success of the revamped prototype has also helped prepare the brand for its doubling in size plan, Masadeh said, noting that it is continuing to achieve remarkable sales growth, maintaining a 13 percent increase in average unit volume year-over-year for the last nine years. Masadeh added that in 2013, the top 43 percent of restaurants averaged $2mm in AUV with the top 21 percent hitting $2.4mm. Buffalo Wings & Rings has also cracked the code with regard to the food-to-bar ratio, checking in at the industry dream of 3 to 1.
With several of their current franchisees adding additional units to their agreement, Buffalo Wings & Rings is well poised to support the multi-unit operator. The brand has wide-open territory options, strong operations and training systems, a veteran executive team highly involved in the business and extremely profitable unit level economics.
Founded in 1984, Buffalo Wings & Rings operates 46 stores in the United States and 10 locations abroad, and has grown consistently and steadily. Buffalo Wings & Rings cuts through the noise in the wing world with a powerful combination of fresh food, a welcoming atmosphere and one of the most stable and experienced operating teams in the United States.
A brand is only as good as its food, and the food at Buffalo Wings & Rings is exceptional. Guests are treated to fresh – never frozen – wings with 11 sauces that range from the traditional to the avant-garde, and offered the opportunity to select the degree of heat that they prefer. Alongside those wings is fresh-made blue cheese dressing that will make the customer think they are dining at the finest steakhouse in town.
Overall, the menu has been thoughtfully updated to include a wealth of American classics with flavors that push the envelope and specialty burgers, gyros and salads. Every Buffalo Wings & Rings location also features a full liquor bar and dozens of craft-beer options that celebrate local and national brewing excellence.
For more information on becoming a Buffalo Wings & Rings franchisee click here.