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What doesn&rsquo;t kill you makes your bones the stars of an ad campaign. David, the advertising agency that has <a href="http://www.davidtheagency.com/work?brand=Burger+King&utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-brags-about-causing-customers-pain-with-new-x-ray-ads-2709794" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">worked with</a> Burger King on several past campaigns, including this year&rsquo;s <a href="https://1851franchise.com/andy-warhol-eats-a-whopper-in-burger-king-s-super-bowl-spot-2709080" style="text-decoration-line:none" target="_blank">Andy Warhol</a> Super Bowl spot, is back&mdash;and this time, it&rsquo;s medical. 
 
<a href="https://www.adweek.com/brand-marketing/burger-king-built-ads-from-x-rays-of-customers-who-hurt-their-jaws-eating-whoppers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-brags-about-causing-customers-pain-with-new-x-ray-ads-2709794" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">AdWeek</a> reports that the new Burger King ads, which promote the Whopper and Mega Stacker burgers, feature purportedly real X-rays of customers&rsquo; jaw injuries due to, one is led to believe, the massive size of the burgers. Accompanying tweets&mdash;which appear to span a decade of fast-food related injuries&mdash;reveal sentiments like &ldquo;Ouch&hellip; sprained my jaw at Burger King, great huh?&rdquo;, &ldquo;Think I&rsquo;m the only person to hurt my jaw eating a Whopper #stillhungry LOL&rdquo; and &ldquo;5:30 am disclocated my jaw eating a Stacker.&quot; 
 
Read the full AdWeek piece <a href="https://www.adweek.com/brand-marketing/burger-king-built-ads-from-x-rays-of-customers-who-hurt-their-jaws-eating-whoppers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-brags-about-causing-customers-pain-with-new-x-ray-ads-2709794" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image Source: Burger King

Burger King Brags About Causing Customers Pain with New X-Ray Ads

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The Whopper and Mega Stacker campaign features real jaw injuries and the tagline, “We warned you it was big.”

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Burger King Brags About Causing Customers Pain with New X-Ray Ads

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