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The meatless movement is reaching new heights. On Monday, <a href="https://burgerking.ca/franchising/our-process?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-teams-up-with-impossible-foods-for-plant-based-whopper-test-2709586" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Burger King</a> began testing the Impossible Whopper, a plant-based patty the QSR chain developed in conjunction with Silicon Valley-based food startup <a href="https://impossiblefoods.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-teams-up-with-impossible-foods-for-plant-based-whopper-test-2709586" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Impossible Foods</a>. 

The Impossible Whopper is now available at 59 Burger King locations in and around St. Louis, <a href="https://www.qsrmagazine.com/news/select-burger-kings-testing-plant-based-impossible-whopper?utm_campaign=20190401&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-teams-up-with-impossible-foods-for-plant-based-whopper-test-2709586" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to an article in QSR Magazine</a>. The LTO makes Burger King the first coast-to-coast QSR to serve the award-winning, plant-based meat from Impossible Foods, the article notes.

<a href="https://www.reuters.com/article/us-impossible-foods-ceo-burger/vegetarian-patty-gets-the-burger-king-whopper-test-idUSKCN1RD1WO?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-teams-up-with-impossible-foods-for-plant-based-whopper-test-2709586" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Reuters noted</a> that in accordance with the rollout on April Fool&rsquo;s Day, Burger King released a fun, hidden-camera-style promo video showing restaurants serving plant-based Whoppers instead of meat to unknowing customers who marvel that they can&rsquo;t tell the difference when informed. 

Read the full story <a href="https://www.qsrmagazine.com/news/select-burger-kings-testing-plant-based-impossible-whopper?utm_campaign=20190401&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-teams-up-with-impossible-foods-for-plant-based-whopper-test-2709586" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Burger King Teams Up With Impossible Foods for Plant-Based Whopper Test

1851 Franchise

Burger King’s new Impossible Whopper LTO debuts today at 59 locations in and around St. Louis. 

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Burger King Teams Up With Impossible Foods for Plant-Based Whopper Test

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