Franchise News
Burger King Teams Up With Impossible Foods for Plant-Based Whopper Test
Burger King’s new Impossible Whopper LTO debuts today at 59 locations in and around St. Louis.
The meatless movement is reaching new heights. On Monday, Burger King began testing the Impossible Whopper, a plant-based patty the QSR chain developed in conjunction with Silicon Valley-based food startup Impossible Foods.
The Impossible Whopper is now available at 59 Burger King locations in and around St. Louis, according to an article in QSR Magazine. The LTO makes Burger King the first coast-to-coast QSR to serve the award-winning, plant-based meat from Impossible Foods, the article notes.
Reuters noted that in accordance with the rollout on April Fool’s Day, Burger King released a fun, hidden-camera-style promo video showing restaurants serving plant-based Whoppers instead of meat to unknowing customers who marvel that they can’t tell the difference when informed.
Read the full story here.
The meatless movement is reaching new heights. On Monday, Burger King began testing the Impossible Whopper, a plant-based patty the QSR chain developed in conjunction with Silicon Valley-based food startup Impossible Foods.
The Impossible Whopper is now available at 59 Burger King locations in and around St. Louis, according to an article in QSR Magazine. The LTO makes Burger King the first coast-to-coast QSR to serve the award-winning, plant-based meat from Impossible Foods, the article notes.
Reuters noted that in accordance with the rollout on April Fool’s Day, Burger King released a fun, hidden-camera-style promo video showing restaurants serving plant-based Whoppers instead of meat to unknowing customers who marvel that they can’t tell the difference when informed.
Read the full story here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
