Burger King promoted its newest menu addition by interviewing dozens of people claiming to have already tried the chicken tenders.

To announce the arrival of chicken tenders to its menu, Burger King shared a launch video on social media that revealed customers are already loving the new menu item despite it not yet existing.

A Burger King film crew took to the streets of New York to interview unsuspecting passersby about the menu item that dropped today.

AdWeek analyzed the marketing stunt that featured various people raving about the chicken tenders that had yet to become available. One person described the “crispy, crunchy outside” of the not-yet-released chicken tenders, while another claimed to like “the tender, all-white chicken on the inside.”

Check out the launch video here.

Photo courtesy of Burger King.