BUSINESS EXAMINER: First Canadian P.volve Location Featured in March 2022 Movers & Shakers Victoria

P.volve plans to open its first Canadian location this year in Victoria, British Columbia. The fitness franchise offers a science-backed, holistic fitness method founded in New York by Rachel Katzman in 2017. The method focuses on functional movement to nourish and heal the body, while it shapes, tones and strengthens.

Local Victoria fitness enthusiasts Lucille and Tom Cuell, who have extensive experience in both the fitness and corporate industries, plan to help grow the brand across Canada. 

P.volve’s entrance into the Canadian market comes on the heels of the brand’s first signing into Canada as P.volve gains international recognition. The brand is attracting franchisees around the world in addition to the United States by offering a growing franchise studio footprint, proprietary equipment, an on-demand and live streaming platform and recovery supplement. 

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