Business North Carolina: Fitness Boom Spurs Muscular Growth for Burn Boot Camp

North Carolina-based Burn Boot Camp has seen tremendous success within their home state and nationally as the company has been rapidly growing through franchising as they are igniting global health transformation by empowering women to maximize the quality of their lives. Vice President of Franchise Development Jolene Purchia provided an overview of the business and why the concept is seeing fantastic results.

"We are different because we don’t follow trends, we set them," Purchia said to Business North Carolina. "We stand as a beacon of empowerment, inspiration, and transformation for the many, not the few."

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