Business Observer: Big Blue Swim School Plans for Florida Expansion

In a recent article by Business Observer, Big Blue Swim School Founder and President Chris DeJong speaks to the brand’s ambitious growth potential in the state of Florida.

Currently, the swim school franchise has room to add up to 20 locations to the Sunshine State, and is eying Tampa, St. Petersburg, Naples and Fort Myers for development. With regards to demand, DeJong emphasized that swimming lessons are an essential part of growing up and can be safely administered in a socially distant environment.

“The fact that swimming lessons cannot be outsourced or automated and are recession-resistant works in our favor,” DeJong told Business Observer. “As long as there are kids and families, there will be a need for people to swim, especially in a state like Florida.”

The average investment for a Big Blue Swim School ranges from $2,329,223 - $3,636,998 depending on real estate, build out, supplies and maintenance.

Read the full article at businessobserverfl.com.