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The top New Year’s resolution in America is to get fit and be a healthier individual. In Clearwater, FL entrepreneurs are working to help make this a possibility for the community.

Franchisee Gretchen Mitchell has just opened her REGYMEN Fitness in Clearwater. She wants her members to feel comfortable and let go of any outside stress, and to ensure this happens, she has designed her fitness class to stimulate a nightclub. This includes a darkened room, dramatic lighting and pump-up music.

“If you put people in a dark environment and introduce artificial lights, they can more easily let go of the outside world,” Mitchell told the Business Observer. “We want our members to just let go of their stress.” She hopes this environment encourages her community to feel comfortable getting fit and not worry about what the people around them are doing.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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