1851

<div id="pastingspan1">A recent report from <a href="https://www.outsellinc.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=businesses-spending-more-on-digital-advertising-and-marketing-4014" target="_blank" rel="nofollow" target="_blank">Outsell</a>, the world&#8217;s only research and advisory firm focused on media, information and technology; found that businesses will be spending more on digital advertising and marketing.</div><div>&nbsp;</div><div>The Outsell&#8217;s Annual Advertising and Marketing Study 2016, advertising and marketing spending will increase 4.7 percent this year, reaching $473 billion. Digital efforts encompass half of that, increasing 12.5 percent to $228 billion. The spending on digital equals the combine spent on print ($96 billion), TV/radio/cinema ($88 billion) and events ($45 billion).</div><div>&nbsp;</div><div>Digital marketing has become the prevalent form of advertising for brands and companies want to reach as many customers as possible. The report from Outsell&#8217;s showed that the new digital marketing will focus on personalization and customer experience optimization on cross-channel campaign efforts. Randy Giusto, vice president and lead analyst for media, advertising and marketing research for Outsell, said using digital offers brands and companies more options for everything.</div><div>&nbsp;</div><div>&#8220;New ad formats and the increasing use of video, as well as the emergence of big social brands as news and information curation and distribution hubs offers new choices to advertisers and marketers in 2016. All things considered, it&#8217;s all about attribution, connecting an actual sale back to the marketing touchpoints along the customer journey to justify the spend," Giusto said. &#8220;New forms of mobile, video, and social advertising present new forms of creative and content, as well as new data streams with which to analyze and act upon on.&#8221;</div><div>&nbsp;</div><div>To read the original report, <a href="https://www.outsellinc.com/press/outsell-forecasts-digital-advertising-and-marketing-spend-equal-print-tvradiocinema-and-events?utm_source=1851franchise.com&utm_medium=article&utm_campaign=businesses-spending-more-on-digital-advertising-and-marketing-4014" target="_blank" rel="nofollow" target="_blank">click here</a>.</div>

1851 Franchise

Companies are projected to spend $228 billion on digital advertising and marketing in 2016

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Businesses Spending More on Digital Advertising and Marketing

businesses-spending-more-on-digital-advertising-and-marketing

Paris Baguette

Photo of array of Paris Baguette pastries

Paris Baguette Redefines Morning Routines With Fresh Breakfast and Premium Coffee Strategy

paris-baguette-breakfast-strategy-growth

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Businesses Spending More on Digital Advertising and Marketing

MORE STORIES LIKE THIS