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A Canadian franchise group will acquire most of the franchise assets of SweetFrog for $35 million, according to <a href="https://www.richmond.com/business/local/canadian-franchise-group-acquires-most-of-richmond-based-sweetfrog-s/article_a4b2511d-1043-51d1-8ed0-e774a00dec29.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=canadian-franchise-group-to-acquire-most-of-sweetfrog-assets-in-35-million-deal-2707745" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">an article in the Richmond Times-Dispatch</a>.

Headquartered in Richmond, Virginia, SweetFrog is a frozen yogurt brand with 254 franchised locations and 78 corporate-owned locations, according to the article. 

The franchise group making the acquisition is a subsidiary of MTY Food Group Inc., a Montreal-based franchisor whose brands include TCBY Frozen Yogurt, Blimpie and Cold Stone Creamery. 

SweetFrog &ldquo;is an exciting brand serving premium quality frozen yogurt and will fit perfectly within our portfolio of brands,&rdquo; chief operating officer of MTY Food Group Inc. U.S. operations Jeff Smit said in a statement. 

Read <a href="https://www.richmond.com/business/local/canadian-franchise-group-acquires-most-of-richmond-based-sweetfrog-s/article_a4b2511d-1043-51d1-8ed0-e774a00dec29.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=canadian-franchise-group-to-acquire-most-of-sweetfrog-assets-in-35-million-deal-2707745" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the full article at Richmond.com</a>. 

<div>&nbsp;</div>

Canadian Franchise Group to Acquire Most of SweetFrog Assets in $35 Million Deal

1851 Franchise

The wholly owned subsidiary of Montreal-based MTY Food Group Inc. will acquire SweetFrog Premium Frozen Yogurt’s franchise system. 


canadian-franchise-group-to-acquire-most-of-sweetfrog-assets-in-35-million-deal

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