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As cultural acceptance of cannabis grows in the U.S. and Canada, legalization of marijuana looms as an ever likelier prospect. According to an article in <a href="https://www.smartbrief.com/original/2019/01/where-does-cannabis-stand-alcoholic-beverage-market?utm_source=brief&utm_source=1851franchise.com&utm_medium=article&utm_campaign=cannabis-drives-beverage-innovation-for-2019-2708801" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Smartbrief</a>, some brands hoping to be first to market are starting to consider cannabis-infused beverages.

&ldquo;Among the biggest investments into the cannabis beverage industry was Constellation Brands&rsquo; $4 billion investment in Canopy Growth Corp., which is expected to take effect this fall,&rdquo; according to the article. Molson Coors &ldquo;is also working on a portfolio of cannabis-infused beverages in preparation for Canada&rsquo;s legalization. The firm known for its beer offerings projects that the cannabis drinks industry could hit $3 billion in Canada,&rdquo; the article said.

Some products containing cannabis have already hit the global market, the article said, including &ldquo;Winabis, which combines cannabis (without the THC) with wine.&rdquo; Rebel Coast in California sells a &ldquo;cannabis-infused wine&rdquo; with no alcohol, and &ldquo;Blue Moon Belgian Wheat founder Keith Villa is creating a nonalcoholic beer that includes five milligrams of THC as part of his new venture, CERIA Brewing,&rdquo; the article said.

Some companies that haven&rsquo;t yet taken the plunge into more heady offerings are still open to considering the move: &ldquo;Anheuser-Busch InBev has invested $50 million as part of a partnership with medical cannabis firm Tilray to study cannabidiol- and THC-infused nonalcoholic drinks,&rdquo; according to the article.

Read the full article <a href="https://www.smartbrief.com/original/2019/01/where-does-cannabis-stand-alcoholic-beverage-market?utm_source=brief&utm_source=1851franchise.com&utm_medium=article&utm_campaign=cannabis-drives-beverage-innovation-for-2019-2708801" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Cannabis, cannabis-infused, beverages, cannabis legalization

Cannabis Drives Beverage Innovation for 2019

1851 Franchise

Anticipating legalization, some companies are turning toward a cannabis-inspired approach to beverages.

cannabis-drives-beverage-innovation-for-2019

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