1851

As cultural acceptance of cannabis grows in the U.S. and Canada, legalization of marijuana looms as an ever likelier prospect. According to an article in <a href="https://www.smartbrief.com/original/2019/01/where-does-cannabis-stand-alcoholic-beverage-market?utm_source=brief&utm_source=1851franchise.com&utm_medium=article&utm_campaign=cannabis-drives-beverage-innovation-for-2019-2708801" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Smartbrief</a>, some brands hoping to be first to market are starting to consider cannabis-infused beverages.

&ldquo;Among the biggest investments into the cannabis beverage industry was Constellation Brands&rsquo; $4 billion investment in Canopy Growth Corp., which is expected to take effect this fall,&rdquo; according to the article. Molson Coors &ldquo;is also working on a portfolio of cannabis-infused beverages in preparation for Canada&rsquo;s legalization. The firm known for its beer offerings projects that the cannabis drinks industry could hit $3 billion in Canada,&rdquo; the article said.

Some products containing cannabis have already hit the global market, the article said, including &ldquo;Winabis, which combines cannabis (without the THC) with wine.&rdquo; Rebel Coast in California sells a &ldquo;cannabis-infused wine&rdquo; with no alcohol, and &ldquo;Blue Moon Belgian Wheat founder Keith Villa is creating a nonalcoholic beer that includes five milligrams of THC as part of his new venture, CERIA Brewing,&rdquo; the article said.

Some companies that haven&rsquo;t yet taken the plunge into more heady offerings are still open to considering the move: &ldquo;Anheuser-Busch InBev has invested $50 million as part of a partnership with medical cannabis firm Tilray to study cannabidiol- and THC-infused nonalcoholic drinks,&rdquo; according to the article.

Read the full article <a href="https://www.smartbrief.com/original/2019/01/where-does-cannabis-stand-alcoholic-beverage-market?utm_source=brief&utm_source=1851franchise.com&utm_medium=article&utm_campaign=cannabis-drives-beverage-innovation-for-2019-2708801" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Cannabis, cannabis-infused, beverages, cannabis legalization

Cannabis Drives Beverage Innovation for 2019

1851 Franchise

Anticipating legalization, some companies are turning toward a cannabis-inspired approach to beverages.

cannabis-drives-beverage-innovation-for-2019

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Cannabis Drives Beverage Innovation for 2019

MORE STORIES LIKE THIS