QSR Magazine: Why Value Will Make a Fast-Food Comeback in 2022
Jim Balis, managing director of CapitalSpring's Strategic Operations Group, makes predictions for the restaurant industry in 2022.
The restaurant industry has experienced a seemingly endless series of changes since the height of the COVID-19 pandemic. That's why Jim Balis, managing director of CapitalSpring's Strategic Operations Group, spoke with QSR Magazine about what the industry can expect in 2022.
While restaurants are increasing their prices due to inflation, Balis says that the fact that prices are surging at grocery stores too is helping the industry. He told the publication, “The consumer is looking at the alternative and realizing going out to eat isn't much more than cooking at home, and in some cases dining out is potentially less expensive.”
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