CareBuilders at Home is a nonmedical in-home care franchise that provides support services for seniors, people with disabilities, veterans and others who need help with daily living. Franchisees recruit and manage caregivers who assist clients in their homes, helping them stay independent while improving quality of life.

1. What Is the Brand Overview for CareBuilders at Home?

About the Brand

CareBuilders at Home traces its roots back more than 40 years to a home care company founded in Queens, New York, by brothers David and Stephen Savitsky. That original business, Tender Loving Care, later became StaffBuilders Home Health Care and grew into one of the largest home care providers in the country. Today, CareBuilders at Home operates as the home care division of ATC Healthcare Services, continuing the founders’ focus on providing care to people in need.

Mission: The brand focuses on helping people stay safe, independent and comfortable in their homes while supporting families through reliable care services.

Vision: CareBuilders at Home aims to expand access to in-home care while building strong local businesses that serve growing senior populations.

Unique Selling Points (USPs)

  • Nonmedical in-home care that allows clients to remain in familiar surroundings.
  • Services tailored to seniors, veterans, new mothers and recovering patients.
  • Focus on improving quality of life for both clients and their families.
  • Caregiver matching designed to meet individual needs and preferences.

2. What Are the Franchise Opportunity Details?

Why Franchise With CareBuilders at Home?

  • Proven franchise system built on decades of home care experience.
  • Full back-office support, including payroll, billing, taxes and insurance.
  • Established processes for recruiting, training and managing caregivers.
  • Opportunity to enter a growing senior care industry.
  • Ongoing support designed to help franchisees operate efficiently.

Available Territories

CareBuilders at Home offers protected territories based on local demographics. The brand looks for markets with at least 35,000 senior citizens to support long-term demand. Learn more here

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a CareBuilders at Home franchise ranges from $110,700 to $166,500. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure

Min

Max

Initial Franchise Fee

$49,500

$49,500

Rent (3 Months)

$3,000

$5,000

Leasehold Improvements

$0

$2,500

Equipment, Furnishings & Fixtures

$2,000

$5,000

Signage

$200

$1,000

Initial Inventory

$2,500

$3,500

Security Deposits

$1,000

$2,000

Insurance (3 Months)

$1,000

$2,000

Travel & Living Expenses While Training

$0

$6,000

Computer System

$3,000

$5,000

Permits/Licenses

$1,500

$2,500

Professional Fees

$2,000

$2,500

Launch Program

$10,000

$10,000

Additional Funds (3 Months)

$35,000

$70,000

Initial Franchise Fee: Franchisees must pay a $49,500 initial franchise fee in a lump sum when signing the agreement, and the fee is nonrefundable. The brand may offer limited-time incentive programs, which can change or be removed at any time. Currently, qualified military veterans can receive a 10% discount on their first franchise if they provide proof of honorable discharge. 

Ongoing Fees: According to the 2026 FDD, CareBuilders at Home franchisees are responsible for the following ongoing payments and fees:

Type of FeeAmount
Continuing Royalty Fee9% of net revenue/month
Brand Development Fund1% of total revenue/month
Local Marketing Greater of 1% of total revenue or $1,000/month
Local Website Maintenance, Content Development, SEO for Website$350/month
MS Office Suite & EmailUp to $40 per email address/month
Caregiver Training Tool$3.50 per seat/month
CRM Software $47.24/month
Senior Housing Placement Technology $125 per user/month
Human Resources Information System (HRIS) $2.00 per active caregiver/month
Recruitment Software $250/month

ROI Potential: According to the 2026 FDD, the 22 CareBuilders at Home outlets operating for the entirety of FY 2025 reported the following annual total revenue:

Average

Median

High

Low

$1,909,010

$1,609,462

$5,347,452

$87,864

3. What Franchisee Support Does CareBuilders at Home Provide?

Pre-Opening Support

The brand helps franchisees identify the right territory using demographic data and local market analysis. It also provides guidance on setting up operations before launch.

Training Programs

CareBuilders at Home offers comprehensive training designed to take franchisees from beginner to fully prepared operator. Training covers the home care industry, business operations and the company’s system.

Operational Support

The company provides ongoing operational support, including caregiver recruitment strategies, business management guidance and administrative assistance.

Technology and Tools

Franchisees have access to proprietary recruiting technology that automates outreach, scheduling and hiring. The system helps streamline caregiver recruitment and improve efficiency.

4. What Are the Franchise Requirements for CareBuilders at Home?

Eligibility Criteria

  • Liquid Assets: $150,000

CareBuilders at Home looks for entrepreneurs who are compassionate, community-focused and interested in managing a service-based business.

Operational Commitments

Franchisees are responsible for recruiting caregivers, managing client relationships and overseeing daily operations. The model typically requires active involvement.

Funding Assistance

CareBuilders at Home does not offer direct or indirect financing to franchisees.

5. What Is the Market Potential for Home Care?

The U.S. home care industry continues to grow as the population ages. It is estimated to grow from $309.9 billion in 2025 to $473.7 billion in 2030, driven by increasing demand for in-home services and a preference for aging in place.

Competitor Analysis

CareBuilders at Home stands out with its full back-office support model, which reduces administrative burden for franchisees. Primary competitors include brands like Home Instead, Visiting Angels and Right at Home*.

6. What Is the Application Process for CareBuilders at Home Franchisees?

  1. Submit an Inquiry: Fill out the request form on the CareBuilders at Home website to express interest in the franchise opportunity.
  2. Initial Call: Speak with a franchise development representative to learn more about the brand and ask questions.
  3. Review the FDD: Go through the FDD to understand the investment, fees and structure.
  4. Territory Evaluation: Work with the team to identify available markets based on demographics and demand.
  5. Due Diligence: Complete validation, review the business model and confirm the opportunity is the right fit.
  6. Sign the Agreement: Finalize the franchise agreement and officially become a CareBuilders at Home franchisee.
  7. Training and Launch: Begin training and prepare for opening with support from the corporate team. 

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Victoria Campisi

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Victoria Campisi

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