Franchise News
CBC News: Dairy Queen® Eyes Summerside for Development
The brand has a long history of performing well in smaller markets.
Dairy Queen® plans to open a DQ Grill & Chill® location in Summerside in the upcoming years and is looking for a local operator to make it happen.
"Typically Dairy Queen does extremely well in these — with all due respect — the smaller markets, smaller towns," IDQ Canada Inc. franchise development manager Eric Rochefort told CBC News. "Our brand is 77 years old. The population base right now as it stands is more than sufficient. We do extremely well in these types of settings, so there's no reason why we would not do well.”
Rochefort said the company is talking to potential franchisees and landlords, with an eye to opening a stand-alone building in late 2018 or in 2019.
"It doesn't really matter what brand you have on your building. You've got to get a great and a strong operator who gets involved in the community," he said.
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