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Dairy Queen® plans to open a DQ Grill & Chill® location in Summerside in the upcoming years and is looking for a local operator to make it happen. 

"Typically Dairy Queen does extremely well in these — with all due respect — the smaller markets, smaller towns," Rochefort, IDQ Canada Inc. Franchise Development Manager, told CBC News. "Our brand is 77 years old. The population base right now as it stands is more than sufficient. We do extremely well in these types of settings, so there's no reason why we would not do well.”

Rochefort said the company is talking to potential franchisees and landlords, with an eye to opening a stand-alone building in late 2018 or in 2019.

"It doesn't really matter what brand you have on your building. You've got to get a great and a strong operator who gets involved in the community."

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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