A “Wiener War” has begun. Checkers & Rally’s has challenged Burger King and is defending its hot dog turf. The battle began by Checkers & Rally's restaurants offering its hot dogs at a reduced price of 79 cents at their more than 800 U.S. restaurants.

Additional retailers have forged onto the “Wiener War” battlefield after the Checkers & Rally’s challenge, such as 7-11 and Wienerschnitzel. Each brand took to social media to make their own statements, Checkers & Rally’s declaring “We’re challenging @BurgerKing to a #WienerSmackdown.”

Click here to read the original article.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

1851 Staff

About the Author

1851 Staff

Follow

1851 Staff Contributions