Celebree School Enlists the Help of Two New Franchisees to Continue Growth Throughout the Mid-Atlantic

Celebree School is a leader in early childhood education that provides infant and toddler care, preschool, before and aftercare and summer camp programs. With a mission to Grow People Big and Small™, Celebree School believes success in early childhood development is equal parts curriculum and connection. Each school employs a customized program that addresses the physical, social, emotional and academic needs of children and follows applicable state guidelines through its core values of “Educate, Nurture and Protect.”

The brand launched a franchise offering in March 2019 and has since expanded to 44 centers already open or under development in Maryland, Virginia, New Jersey, Delaware and Pennsylvania. Now, the brand is continuing to award recent franchises despite the COVID-19 pandemic.

In June, the brand signed Josephine and Edward Johnson to bring two Celebree School locations to Loudoun County, Arlington or Fairfax, Virginia. Later the same month, Celebree also awarded Keyuri and Janak Rajani a franchise in Howard County, Maryland.

These signings bring Celebree School that much closer to its goal to open 100 schools by the end of 2025. In order to reach more communities, Celebree School is looking to expand throughout the Mid-Atlantic region of the U.S., spreading organically from its Maryland and Delaware roots.

“Our long-term goal is to grow to 100 schools in 60 months,” said Chris Kelleher, Vice President of Franchise Operations & Franchise Development. “We are looking for qualified prospects in order to create a new kind of neighborhood where owners, educators, parents and children unite in support of one another. Our franchising opportunity offers flexible hours, meaningful family-oriented work and access to the booming child care industry.”

To help incoming franchise partners, Celebree School has a strong support infrastructure and robust three-week training program, including one week spent at the training facility headquarters in Lutherville, Maryland, and two weeks at the school prior to opening. For ongoing support, Celebree School also has a national call center that acts as a sales touchpoint process to generate leads. The brand also offers support with the initial real estate site selection, the onboarding process, the school opening and more.

“The Celebree School franchise model seemed like the ideal way to help us succeed with our goal of owning a business and getting to market quickly,” said Josephine Johnson, an economist who previously worked as a teacher in Kenya. “The pros of going with a franchise far outweighed trying to open a business on our own. Through franchising with Celebree School, we knew we would have access to a proven, in-depth process. Although we were somewhat familiar with the market, the Celebree School team provided all of the necessary information and was very open and accessible. That support is so helpful when making such a big life decision.”

As first-time business owners, Keyuri and Janak also note how important it was to have a formula they could emulate and an established process for opening.

“When we decided to leave corporate America to pursue our love of helping children, we looked at several childcare concepts before someone referred us to Celebree School,” said Keyuri Rajani, who is also a Sunday school teacher. “Immediately, the response and communication with the brand’s leadership team was incredible and a cut above the rest. As parents ourselves, we know how hard it is to find the right daycare. Through this support, we are excited to offer a daycare that parents can be comfortable with.”

With the help of the Rajanis and Johnsons, the Celebree School team is excited to bring the brand’s innovative daycare offering to new communities. “We are happy to continue to partner with qualified franchisees in order to give people the opportunity to grow as entrepreneurs and professionals and to make a difference in the lives of children and families,” said Kelleher.

The initial investment for a Celebree School franchise ranges from $634,000 to $1,390,000. The franchise fee is $75,000. To learn more about franchising with Celebree, visit https://www.celebree.com/franchising/.