Franchise News
Central Penn Business Journal: Welcomemat Services Eyes Areas in Central Pennsylvania for Growth
CEO and Founder Brian Mattingly elaborates on the appeal of areas like Hershey-Harrisburg and Lancaster-York
Welcomemat Services recently named central Pennsylvania, specifically Hershey-Harrisburg and Lancaster-York areas, as development locations to expand the franchise. The marketing tech company targets new residents in the area and provides them with a welcoming package that includes promotional items, gift cards and discounts to locally owned shops in town.
"If captured early, you have the highest probability of having them become regular customers," Mattingly told Central Penn Business Journal.
Welcomemat has recently expanded their services to help their clients on digital marketing efforts. This work also helps business track data on customers to tailor their product and services offerings.
Mattingly noted that the central part of the state has good residential movement and many locally owned businesses so is a prefect market for Welcomemat.
You can view the entire article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
