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According to&nbsp;<a href="https://www.cnbc.com/2025/03/25/recession-is-coming-pessimistic-corporate-cfos-say-cnbc-survey.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds-2728941" target="_blank" rel="nofollow">a recent CNBC CFO Council survey</a>, corporate CFOs widely expect a recession to hit in the latter half of 2025. Amid general economic pessimism fueled by ongoing trade policy uncertainties, inflation concerns and mixed signals from Washington, franchise brands are being advised that now is the crucial moment to intensify their marketing efforts."Recessions create franchisees,” said&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds-2728941" target="_blank" rel="nofollow">Nick Powills</a>, chief growth officer at&nbsp;<a href="https://hellomainland.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds-2728941" target="_blank" rel="nofollow">Mainland*</a>. “When brands double down with marketing in front of and during a recession, they not only plant their great message in front of buyers, but they also show a fearlessness to market in turbulent economies. This also settles fears for current and future franchisees."The survey revealed that 60% of CFOs expect a recession by late 2025, up from just 7% at the end of last year, citing&nbsp;<a href="https://1851franchise.com/tariff-tensions-threaten-us-restaurants-with-rising-costs-and-supply-chain-disruptions-2728866#stories">shifting tariffs, inflation pressures and declining consumer confidence</a> as key drivers. A whopping 95% of CFOs said policy uncertainty is having an impact on their business decision-making.&nbsp; While predictions lean towards a moderate downturn,&nbsp;<a href="https://1851franchise.com/forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers-2728250">franchisors who proactively invest in marketing</a> today will position themselves advantageously, reassuring potential franchisees of the brand’s strength and stability. Forward-thinking franchise systems that seize this moment will emerge stronger, laying a resilient foundation for growth beyond the recession.Read the full article&nbsp;<a href="https://www.cnbc.com/2025/03/25/recession-is-coming-pessimistic-corporate-cfos-say-cnbc-survey.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds-2728941" target="_blank" rel="nofollow">here</a>.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds-2728941" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

CFOs Predict Recession in 2025: Why Franchise Brands Should Act Now

1851 Franchise

By nurturing franchise buyer interest now, brands can capitalize on the inevitable shift towards entrepreneurship that occurs during economic downturns. 

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

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Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

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Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

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Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

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TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

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Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

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CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

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