1851

The oldest city in America just got quirkier. 

St. Augustine will officially become the first city in Florida to have its very own <a href="https://franchise.chebahut.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cheba-hut-signs-first-franchisees-in-florida-continues-making-getting-toasted-subs-more-fun-across-the-south-2709833" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Cheba Hut</a>, a restaurant known for its exceptional customer service, delicious menu and laid-back atmosphere. This kicks off the brand&rsquo;s growing footprint in Florida&mdash;and across the Southern United States&mdash;as <a href="https://1851franchise.com/chebahut" style="text-decoration-line:none" target="_blank">Cheba Hut</a> recently <a href="https://1851franchise.com/chebahut/vincent-and-joey-demaioribus-sign-on-to-bring-first-cheba-huts-to-texas-2709634" style="text-decoration-line:none" target="_blank">signed a three-unit deal</a> to spread the good vibes in Texas, too.

&ldquo;It&rsquo;s fitting that the oldest city in the U.S. gets the first Cheba Hut on the East Coast, making us a national brand,&rdquo; said founder Scott Jennings. &ldquo;We are thrilled to be opening up in this very cool city. It&rsquo;s a match 400 years in the making!&rdquo;

Cheba Hut franchisee Dusty Derickson, a Terre Haute, Indiana native and 10-year St. Augustine resident, signed a three-unit deal in March with the support of his wife, Monica, and their family. &ldquo;It&rsquo;s going to be me, my wife and my son tackling this thing, and my daughter has also expressed interest, so it&rsquo;s going to be a family-owned and operated business,&rdquo; said Derickson. &ldquo;I think that speaks well to the customer experience and a commitment to warm, welcoming customer service.&rdquo;

Derickson&rsquo;s decades of restaurant experience began when his parents purchased a Dairy Queen restaurant the summer after his sophomore year at Indiana State. He started as a grill cook before taking the reigns as manager. &ldquo;I took some business classes at Indiana State, but I learned more working at the Dairy Queen than I did in school,&rdquo; said Derickson. In 2012, he and Monica purchased the unit from his parents. 

While the Dericksons still own that Indiana Dairy Queen, they decided to leave its day-to-day operation in the hands of a capable manager so they could head to St. Augustine to enjoy semi-retirement. &ldquo;We just loved the area. For a long time, we would visit once or twice a year,&rdquo; he said. &ldquo;We ultimately decided to move down here.&rdquo;

When the Dericksons&rsquo; son, now 22 years old, expressed interest in following in his family&rsquo;s footsteps by breaking into the restaurant industry, they began exploring the market together. &ldquo;We started researching franchise options, and it took us a long time to find what we wanted, but that was Cheba Hut,&rdquo; said Derickson. 

Derickson first came across Cheba Hut on Facebook. He requested more information and became engaged in ongoing communication with the brand&rsquo;s franchise development team. Soon, the Dericksons traveled to Colorado to meet with them in person. 

&ldquo;We went out to Discovery Day the first week of March and met with Seth, Mark and Scott. That meeting and experience just confirmed that Cheba Hut was the right fit,&rdquo; said Derickson. &ldquo;We came home, signed off on some paperwork and hit the ground running.&rdquo;

&ldquo;Dusty and Monica are a perfect fit for the Cheba Hut family. They have years of experience through owning and operating Dairy Queen, and the fact that they are making their St. Augustine Cheba Hut a family business is awesome,&rdquo; said Seth Larsen, Cheba Hut&rsquo;s Chief Relationship Officer. &ldquo;Getting Cheba Hut into the Florida market was a no-brainer. It&rsquo;s a beautiful state, and our culture is a perfect fit. We&rsquo;re really excited to see the St. Augustine community embrace it as a local hangout spot.&rdquo;

Derickson said that Cheba Hut&rsquo;s culture was perfect for both his family and for the St. Augustine lifestyle. &ldquo;The brand was everything we were looking for: a fun environment, a laid-back culture, not a huge 200-seat unit model, but rather, a small and intimate place that&rsquo;s easily managed,&rdquo; he said. &ldquo;I thought the culture was really cool, and it aligned nicely with St. Augustine&rsquo;s beach community. We have a lot of surfers, people on vacation, and so on. So that&rsquo;s where I thought that, after seeing the concept and culture at Cheba Hut, that it would be a perfect fit for this community.&rdquo;

Derickson plans to open his first Cheba Hut in September 2019. As for his two other units, he&rsquo;s looking forward to helping the brand grow its footprint across the sunny state of Florida, possibly near some of the bigger college campuses where young, hungry students frequently congregate.

Today, <a href="https://1851franchise.com/chebahut/cheba-hut-s-big-plans-for-2019-2708851" style="text-decoration-line:none" target="_blank">more and more cities</a> across the country are making Cheba Hut their local favorite. The brand plans to double its number of locations to 50 by end of 2021 and grow to 200 nationwide by 2025. 

Cheba Hut start-up costs range from $336,000 to $678,000 including a franchise fee of $40,000. For more information about the Cheba Hut franchise opportunity, please visit <a href="https://franchise.chebahut.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cheba-hut-signs-first-franchisees-in-florida-continues-making-getting-toasted-subs-more-fun-across-the-south-2709833" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">https://franchise.chebahut.com/</a>.

<div>&nbsp;</div>

Cheba Hut Signs First Franchisees in Florida, Continues Making Getting Toasted (Subs) More Fun Across the South

1851 Franchise

The cannabis-themed toasted sub shop signs Dusty Derickson in St. Augustine, Florida to kick off growing its presence in Florida—and across the US South.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

cheba-hut-signs-first-franchisees-in-florida-continues-making-getting-toasted-subs-more-fun-across-the-south

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

Cheba Hut Signs First Franchisees in Florida, Continues Making Getting Toasted (Subs) More Fun Across the South

MORE STORIES LIKE THIS