Checkers Names Baltimore, DC, Viriginia Top Growth Markets

Checkers Drive-In Restaurants, Inc. will host a Discovery Day September 14 in Linthicum, MD., to connect with entrepreneurs throughout Maryland, Washington D.C., and Virginia. According to a press release, the invite-only event will give attendees a chance to meet face-to-face with Checkers corporate staff and learn more about franchising opportunities with the country’s largest double drive-thru chain – especially regarding that notable feature.

 “Throughout Baltimore, Washington D.C, and Virginia, Checkers is known as the iconic double drive-thru restaurant,” said Jennifer Durham, Vice-President of Franchise Development for Checkers/Rally's. “Many people do not realize that over the past three years, Checkers has conceptualized and built new restaurant formats that include a new freestanding prototype option, an inline option, an end cap/single drive-thru option and an existing restaurant conversion. These build-outs give entrepreneurs real estate choice, dramatically reduce the investment level and improve sales to investment ratios.”

Durham added that continued development of existing markets is a key part of Checkers’ strategy. “Partnering with entrepreneurs to develop markets where we have a large concentration of Checkers is a major goal for 2012,” she said. “We’re excited to invite and meet with qualified prospects who are passionate about our brand and want to grow our restaurants throughout Washington D.C., Maryland and Virginia.” To learn more about this by invitation-only Discovery Day event, visit www.checkersfranchising.com or contact Diane Phibbs at (770) 367-3134 or [email protected].