1851

Chipotle has turned to esports as the popular fast-casual brand <a href="https://1851franchise.com/chipotle-takes-rewards-program-national-2709384" target="_blank">continues to strengthen its already impressive digital presence</a>. To reach the growing number of professional and amateur gamers that comprise the fledgling yet powerful esports industry, <a href="https://www.nrn.com/fast-casual/chipotle-bets-big-gaming-industry-visibility-play?NL=NRN-02_&amp%3BIssue=NRN-02__20190412_NRN-02__226&amp%3Bsfvc4enews=42&amp%3Bcl=article_1_2&amp%3Butm_rid=CPG06000007795822&amp%3Butm_campaign=29677&amp%3Butm_medium=email&amp%3Belq2=6e14dbf280934013a6d252a2b0e418d8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-enters-the-esports-arena-2709690" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the brand has struck a deal with esports entities ESL and DreamHack</a> to become the official partner of several events in 2019, according to Nation&rsquo;s Restaurant News. 

ESL operates international esports leagues while DreamHack produces festivals for gamers that include competitions and other forms of entertainment. Chipotle will be sponsoring player lounges at events in Dallas, Atlanta and Chicago this year and is also launching its own gaming tournament as part of the partnerships, the article noted.

&quot;This sponsorship provides the perfect platform to directly engage new and longtime loyal Chipotle fans on-site and online, and we are excited to recognize and reward possible up-and-coming talent in the space,&rdquo; Chipotle CMO Chris Brandt said in a statement included in the article.

Read the full NRN article <a href="https://www.nrn.com/fast-casual/chipotle-bets-big-gaming-industry-visibility-play?NL=NRN-02_&amp%3BIssue=NRN-02__20190412_NRN-02__226&amp%3Bsfvc4enews=42&amp%3Bcl=article_1_2&amp%3Butm_rid=CPG06000007795822&amp%3Butm_campaign=29677&amp%3Butm_medium=email&amp%3Belq2=6e14dbf280934013a6d252a2b0e418d8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-enters-the-esports-arena-2709690" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Chipotle, Esports, DreamHack, ESL, esports sponsorship

Chipotle Enters the Esports Arena

1851 Franchise

The fast-casual brand is expanding its digital marketing prowess through strategic partnerships with esports league ESL and event organizer DreamHack.

chipotle-enters-the-esports-arena

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Chipotle Enters the Esports Arena

MORE STORIES LIKE THIS