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Chipotle&#39;s digital presence just keeps getting stronger. 

After a successful test in several markets last fall, the brand is launching its new points-based rewards program on a national scale, <a href="https://www.cnbc.com/2019/03/12/chipotle-teams-with-venmo-as-it-takes-its-rewards-program-national.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-takes-rewards-program-national-2709384" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to a recent CNBC article</a>. To roll out Chipotle Rewards this week, the brand is partnering with digital wallet company Venmo to deliver surprise payouts to its fans. Approximately 25,000 people per day will receive a deposit in their account for amounts ranging from $1 to $500 through March 15, according to the article. 

[Chipotle] CEO Brian Niccol told CNBC a rewards program has been the most-requested initiative among its consumer base. &ldquo;With digital ramping up in recent quarters &mdash; growing some 66 percent in the fourth quarter of 2018, accounting for nearly 13 percent of sales &mdash; Niccol said loyalty is another way to get users engaged online, and he expects it will have a &lsquo;multiplier effect&rsquo; on the company&#39;s digital business,&rdquo; the article continues.

As its digital platform continues to see major growth, it&rsquo;s no wonder Chipotle is making a national push to create further opportunities for immersive engagement beyond just its app. The forward-thinking rewards program <a href="https://1851franchise.com/coming-soon-to-chipotle-drive-thru-chipotlanes--2709096" style="text-decoration-line:none" target="_blank">and other recent digital innovations</a> indicate restaurant industry players may once again be following the brand&#39;s lead into the future.

&quot;Where the growth is happening right now in the restaurant space is primarily on the digital side,&quot; said Peter Saleh, a BTIG managing director and restaurants analyst who was quoted in the article. &quot;If you are good at all of these things &mdash; digital, delivery, take out, social &mdash; you are generally taking share in the space, and growing faster than the rest.&quot;

Read the full article <a href="https://www.cnbc.com/2019/03/12/chipotle-teams-with-venmo-as-it-takes-its-rewards-program-national.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-takes-rewards-program-national-2709384" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Chipotle, Chipotle Rewards, digital rewards program

Chipotle Takes Rewards Program National

1851 Franchise

Partnering with Venmo to promote the launch, Chipotle is concentrating on getting customers to engage its digital systems.

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Chipotle Takes Rewards Program National

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