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Iconic Chipotle Mexican Grill has increased its sales in the first quarter by an astronomical amount. The reason? A powerful combination of <a href="https://www.nrn.com/fast-casual/what-s-secret-behind-chipotle-s-soaring-digital-sales?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-sales-soar-as-a-result-of-doordash-partnership-2709820" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">partnering with DoorDash and integration of direct delivery through Chipotle&rsquo;s app</a>.

According to Nation&rsquo;s Restaurant News, Chipotle &ldquo;reported near double digit growth in same-store sales and a 100% increase in digital sales during earnings last week.&rdquo;

After Brian Niccol, CEO of Chipotle, stepped into his new position last March, the brand ramped up their efforts to partner with DoorDash to increase brand visibility and access. As a result, the fast-casual company has seen an explosion in its sales. 

&ldquo;Digital sales are the fastest-growing part of Chipotle&rsquo;s business, accounting for 15.7% of Chipotle sales in the first quarter. The company is logging about 1 million digital transactions per week. Specifically, off-premise sales powered by DoorDash have grown 1,500% year-over-year since it began working with DoorDash,&rdquo; stated Nation&rsquo;s Restaurant News.

The company stated they are focused in evolving their brand to meet the needs of the modern consumer. To celebrate such a victory and the one-year anniversary of the national delivery partnership, all orders made on April 30, 2019 through the DoorDash app will come with a free order of guacamole and chips.

For more details on the partnership and promotion, read the full article <a href="https://www.nrn.com/fast-casual/what-s-secret-behind-chipotle-s-soaring-digital-sales?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-sales-soar-as-a-result-of-doordash-partnership-2709820" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image Source: Chipotle/DoorDash

Chipotle Sales Soar as a Result of DoorDash Partnership

1851 Franchise

How the popular fast-casual restaurant is increasing sales through a third-party delivery system.

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