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Chipotle has announced its plans to use an automated system to take orders from customers calling in, according to <a href="https://www.nrn.com/fast-casual/chipotle-quietly-rolls-out-artificial-intelligence-1800-units?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-turns-to-more-sophisticated-systems-for-taking-orders-2710616" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Nation&rsquo;s Restaurant News</a>.

Rather than have an actual human taking orders, restaurants such as Denny&rsquo;s, Dunkin&rsquo;, Domino&rsquo;s Pizza and now Chipotle are enabling &ldquo;bot and voice-enabled ordering,&rdquo; the article said. The nameless female voice behind the auto-bot will greet the customer and take their order.

&ldquo;Her responses extend beyond standard dispassionate bot programming,&rdquo; said Nicole West, vice president of digital strategy and product at Chipotle, according to the article. The auto-bot &ldquo;actively listens and makes suggestions when she thinks a customer might have omitted a topping on a bowl or burrito,&rdquo; the article said.&nbsp;

West explained that this new futuristic addition to the restaurant isn&rsquo;t a labor reduction move. This new system is about &ldquo;convenience for our customers,&rdquo; West said. Another benefit that West spoke to was that, by automating phone orders, employees won&rsquo;t be on the phone as much and can be more attentive to in-store customers.

To view the full article, <a href="https://www.nrn.com/fast-casual/chipotle-quietly-rolls-out-artificial-intelligence-1800-units?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-turns-to-more-sophisticated-systems-for-taking-orders-2710616" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">click here.</a>&nbsp;

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Chipotle Turns to More Sophisticated Systems For Taking Orders

1851 Franchise

The popular QSR burrito brand takes order-taking to a new—and technological—level.

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Chipotle Turns to More Sophisticated Systems For Taking Orders

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