Franchise News
Church's Taps Former Burger King and TGI Friday's Executive to Lead Marketing Efforts
Brian Gies joins the 1,500-unit chicken franchise as Executive VP and Global CMO.
Franchise industry veteran Brian Gies is joining Church’s Chicken as Executive VP and Global Chief Marketing Officer, the brand announced earlier this week.
Gies comes to the brand with ample experience, having spent 17 years leading the marketing efforts at Burger King and another three and a half years doing the same for TGI Friday’s, according to Food Business News. In his role, Gies will be responsible for implementing Church’s new domestic marketing approach and global brand positioning as the franchise brand looks to “expand its presence and grow worldwide market share,” the announcement said.
"Brian is joining the team at a very exciting time. He has proven successful in building winning teams, delivering results and working with franchisees to grow their business," CEO Joe Christina said in a statement. "His first-hand knowledge and excellent track record fits right in with the culture we are building and will play an intricate part of achieving our vision to be the global franchisor of choice."
Read the full announcement here.
Image courtesy of Church's Chicken.
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Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
