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In the highly competitive franchise restaurant industry, getting your valuable customers to return is a key to long term success - and it's driving brands like Ohio-based  Penn Station East Coast Subs  to further incorporate loyalty into their marketing mix.

Recently, City National Bank's News & Insights focused on how companies like  Penn Station  are utilizing loyalty programs to drive revenue.

"Through the Penn Station app, we're able to give them reminders about special offers, monthly specials and double-points days. They earn rewards for food they love. And the more rewards, the more cravings we can cure," Penn Station East Coast Subs Marketing Coordinator Sara Baker, told News & Insights.

Read the full article here.

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Brian Jaeger

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Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

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