How Closet & Storage Concepts’ Business Model Positions Franchisees for Success, Even If They Don’t Have a Background in Design
How Closet & Storage Concepts’ Business Model Positions Franchisees for Success, Even If They Don’t Have a Background in Design

By providing franchisees with the tools and resources that they need to succeed, Closet & Storage Concepts is able to help local owners like Karen Bradbury create a business with long-term growth potential

Karen Bradbury has a long history of working in and around homes. She’s always had a passion for the industry, however, after spending a lot of time on the road, she knew that she wanted to do something different. But even though Bradbury was eager to take on a new job and have more control over her life, she wanted to stay rooted in a related segment.

After doing some research and checking out her options, Bradbury decided to become a Closet & Storage Concepts franchisee. That was over five years ago—Bradbury has been growing alongside the brand ever since. And even though she was familiar with homes and design prior to starting, she says the Closet & Storage Concepts model is one that lends itself to success. 

“It doesn’t matter what your experience is—if you follow the system, Closet & Storage Concepts can work for you. While I do think that it would be helpful to have a little knowledge of interior design if you’re going to be out in the field meeting with clients, it isn’t absolutely necessary. And if your role is to run the business from a more behind the scenes standpoint, it’s definitely not necessary,” said Bradbury. “Closet & Storage Concepts fills in those blanks through its training and ongoing support.”

Closet & Storage Concepts is hands-on with its local owners throughout the entire franchising process. In addition to its initial and ongoing training, the brand also allows its local owners to choose between three different business models that best suit their markets and experience. Franchisees can operate their own showroom and manufacturing facility, only operate a showroom and purchase their inventory from the brand’s corporate manufacturing facility or run a showroom and manufacturing facility that produces for other local owners. Whichever model a franchisee goes with, the Closet & Storage team is there to support them every step of the way. 

“At the end of the day, we aren’t successful as a brand unless franchisees like Karen are successful on a local level. That’s why providing the best possible support is a top priority across our entire system,” said Bob Lewis, president and CEO of Closet & Storage Concepts. “Whether you’re a design expert or are new to the industry, we have a system in place that will help you launch a one of a kind business.”

That strong support is evident not just across Closet & Storage Concepts’ corporate team members—it’s also felt from franchisee to franchisee. According to Bradbury, the brand’s franchisees communicate with one another to problem solve and receive advice. 

“At its core, Closet & Storage Concepts is a franchise that provides support while also giving you the autonomy that you need to make your business your own. You have your own business, but you also have a parachute. That support comes from both the franchisor and other franchisees in the system who have been doing this for years,” Bradbury said. 

By tapping into the power and expertise behind both business owners and the entire Closet & Storage Concepts brand, franchisees are positioning themselves for long-term success. And with an initial investment that ranges from $73,000 to $492,600 and simple business model that’s in high demand, Closet & Storage Concepts is attractive to consumers and aspiring entrepreneurs alike.

“One of the things that this franchise really promotes is the networking aspect. A big part of our business is building relationships with other industry professionals, from builders and designers to home stagers and realtors, and becoming involved in organizations that will result in repeat business,” said Bradbury. “The business model that Closet & Storage Concepts offers really resonates with consumers. Our customers constantly tell us how professional we are and how good our team is. We focus on delivering a really outstanding service to the client, and that’s what will continue to fuel our success going forward."