Club Industry: Planet Fitness Franchisee Group Acquires 14 Clubs in Alabama and Virginia

Planet Fitness announced PLNTF Holdings is now the brand's largest franchisee in the planet fitness network, with a total club count of 29. According to Club Industry, PLNTF Holdings' subsidiary, PF Indy, recently acquired 14 additional clubs in Alabama and Virginia in order to achieve this feat. 

"We are very pleased with the growth of our operations in existing markets," PLNTF Holdings CEO Mike Campagnolo said in a release. "We partnered with Atlantic Street to leverage their multi-unit retail expertise and help broaden our footprint into new markets. The acquisition of these clubs in high-quality retail locations is an important step in our overall strategy to create a more powerful and geographically diverse Planet Fitness platform. We see strong potential in the Alabama and Virginia markets where our club’s compelling value proposition will be very appealing to consumers. We look forward to working with Atlantic Street to continue our steady growth.”

The brand is looking forward to leveraging brand recognition with these new locations to accelerate growth. The club reported $378.2 million in revenue in 2016 and is the highest-ranking franchisor on Club Industry's Top 100 Health Clubs of 2017. 

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