Club Industry: REGYMEN Fitness Opens Up New Wellness Concept

REGYMEN Fitness, a 22-unit high-energy fitness studio, recently opened a new wellness concept, The Covery, in March in Baton Rouge, LA. The new concept emphasizes wellness, recovery and injury prevention, and its offerings include cryotherapy, saunas, IVs, facials, drainage, red light therapy and much more. In a recent Club Industry article, The Covery shared what it’s all about.

“The Covery is something we have been working on in the background for the past few years,” EK Navan, co-founder of The Covery and REGYMEN Fitness, told Club Industry. “When the pandemic hit, I had the opportunity to research the science behind the services we offer and the amazing benefits that these treatments contribute to increasing an individual's overall well-being. Now, more than ever, self-care is essential. The pandemic has taught everyone to value their health a little more and that boosting immunity and relieving stress is essential to not only our individual well-being but for all of those around us. This is the perfect time to recognize the power and importance of keeping yourself healthy both mentally and physically. To operate at maximum efficiency in life, we need to be well-rested. Self-care isn’t selfish; rather, it is essential to get the maximum benefit out of the life you live and lift the others up around you. To accomplish this, we all need to unplug to recharge — take a little time for yourself.”

While The Covery and REGYMEN will operate as two separate entities, several franchisees plan to sign on with both concepts since the offerings pair nicely together. The cost to own The Covery ranges from $250,000 to $575,000, but that can be scaled by franchisees offering a select menu of services to start. Since the brand is newer, they’re not looking to sign on any franchisees until Q4 of 2021.

Clients can sign up for a membership at The Covery, or they can swing by on a drop-in basis.

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