Club Solutions Magazine: WORKOUT ANYTIME Launches Personal Training Program

WORKOUT ANYTIME has expanded based on the simplicity of its franchise model in the booming 24-hour fitness industry, but now the brand is looking to max out the potential for franchises with a foray into personal training.

The Atlanta-based brand recently brought on fitness industry veteran Greg Maurer to steer the ship of its new personal training program and work to implement it across the franchise system.

Club Solutions recently caught up with Maurer to learn more about the development of the WORKOUT ANYTIME personal training model. Maurer told Club Solutions, “We can lower the cost to the client substantially, while at the same time maintaining a high margin of profit and pay the trainers well so they can move forward with the company, and of course, at the same time, the franchise owner can reap the benefits.”

WORKOUT ANYTIME is also incorporating heart rate monitoring technology into the program.

“There are three components of any fitness program: frequency, intensity and duration,” Maurer told Club Solutions. “What we have done is have the heart rate monitor as the centerpiece of our culture and programming so both the coach and the individual have a tab on the most important parameter of their fitness program, which is intensity.”

Click here to read the original story.