Franchise News
CNBC: Amazon Hints at One of Its Best-Kept Secrets: How Many Prime Members It Has
Check out the latest insights on just how many members Amazon really has.
Amazon Prime has been poised for the past couple years to take over in many industries, from its streaming services to its interactive technology to its two-day shipping, many of which have further set industry standards across the board. But one thing the company has long done is keeping information about its number of Prime members close to the vest.
According to Amazon’s filing with the Securities and Exchange Commission last week, the company said it generated $6.4 billion in revenue related to its retail subscription services. Robert Drbul, an analyst at Guggenheim Securities, estimated that shakes out to about 65 million Prime memberships. This estimation, however, needs room for give and take, given that Amazon offers a number of Prime membership options, such as month-to-month versus annual memberships and payments.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
