Franchise News
CNBC: Consumer Confidence Hits 130.8 in February vs. Expectation of 126.3
U.S. consumers are still confident in the economy despite recent stock market volatility.
After rebounding in January and reaching its highest level since 2000, U.S. consumer confidence once again grew in February. CNBC notes that the Conference Board’s measure of consumer attitudes on both current and future economic conditions jumped to 130.80 this month. That’s an improvement from January’s score of 124.30.
In an interview with CNBC, Lynn Franco, The Conference Board’s director of economic indicators, said, “Despite the recent stock market volatility, consumers expressed greater optimism about short-term prospects for business and labor market conditions, as well as their financial prospects. Overall, consumers remain quite confident that the economy will continue expanding at a strong pace in the months ahead.”
An improving labor force is the main factor behind the increase. This means that franchise brands across the country can tap into consumers who are willing to spend.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
