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After rebounding in January and reaching its highest level since 2000, U.S. consumer confidence once again grew in February. <a href="https://www.cnbc.com/2018/02/27/us-consumer-confidence-index-february-conference-board.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-consumer-confidence-hits-1308-in-february-vs-expectation-of-1263-2705733" target="_blank" rel="nofollow" target="_blank">CNBC notes that the Conference Board&rsquo;s measure of consumer attitudes on both current and future economic conditions jumped</a> to 130.80 this month. That&rsquo;s an improvement from January&rsquo;s score of 124.30.

In an interview with CNBC, Lynn Franco, The Conference Board&rsquo;s director of economic indicators, said, &ldquo;Despite the recent stock market volatility, consumers expressed greater optimism about short-term prospects for business and labor market conditions, as well as their financial prospects. Overall, consumers remain quite confident that the economy will continue expanding at a strong pace in the months ahead.&rdquo;

An improving labor force is the main factor behind the increase. This means that franchise brands across the country can tap into consumers who are willing to spend.

<a href="https://www.cnbc.com/2018/02/27/us-consumer-confidence-index-february-conference-board.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-consumer-confidence-hits-1308-in-february-vs-expectation-of-1263-2705733" target="_blank" rel="nofollow" target="_blank">Click here to read the original article</a>.

CNBC: Consumer Confidence Hits 130.8 in February vs. Expectation of 126.3

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CNBC: Consumer Confidence Hits 130.8 in February vs. Expectation of 126.3

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