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<a href="https://www.cnbc.com/2018/09/06/kfc-mcdonalds-burger-king-pizza-hut-china.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-goes-inside-kfcs-rise-to-the-top-of-chinas-fast-food-market-2707777" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">In a recent feature</a>, CNBC chronicled the rise of the <a href="http://www.kfcfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-goes-inside-kfcs-rise-to-the-top-of-chinas-fast-food-market-2707777" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">KFC</a> brand in the world&rsquo;s most populous country, China. Since it entered the Beijing market over 30 years ago, KFC&rsquo;s evolving brand strategy led to menu additions and entry into specific markets that propelled the brand to immense popularity. KFC now operates more than 5,600 stores in the country, its most anywhere in the world. KFC currently possesses the largest market share of fast-food chains in China and made nearly $5 billion in the country in 2017. Check out the video to learn more about how the quick-service chicken chain tailored its messaging to beat out the likes of McDonald&rsquo;s to become China&rsquo;s favorite fast food spot and how it&rsquo;s continuing to innovate to remain dominant amid the nation&rsquo;s changing tastes.

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CNBC Goes Inside KFC's Rise to the Top of China's Fast Food Market

1851 Franchise

Since arriving in China in 1987, KFC has become the country’s biggest restaurant chain, operating more units there than any other country

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Dillas Quesadillas

Beyond Fast Casual: How Dillas Primo Quesadillas Is Leading the QSR+ Revolution

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Homewatch CareGivers

How Homewatch CareGivers® Became the Wellness-Forward Home Care Franchise Built on 45 Years of Purposeful Human Interactions

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Building a People‑Powered Breakfast Franchise: How Christie Schatz Shapes Culture at Keke’s Breakfast Cafe

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KidStrong Franchising, LLC

Why KidStrong is Targeting San Diego for Franchise Growth 

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The Growth Coach

The Growth Coach Closes Record-Breaking Year, Marking Major Gains in Franchise Sales and Corporate Expansion

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CNBC Goes Inside KFC's Rise to the Top of China's Fast Food Market

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