CNBC: IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change
Several iconic franchise brands reacted on Twitter to IHOP's temporary name change.
IHOP has been taking some heat on Twitter after temporarily changing its name to IHOb. According to a recent article in CNBC, Burger King changed its Twitter name and logo to Pancake King in response to the announcement.
The burger brand was not the only company to poke fun at IHOP's recent move. Denny's, Wendy's and Checkers & Rallys were brands that also found humor in the situation.
IHOb stands for International House of Burgers. This is a nod towards the brand's plan to add seven hamburgers to its menu.
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