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CNBC: McDonald's Quarter Pounder is getting bigger (really!)
Bigger is better according to fast food giant McDonald’s.
An Oak Brook, Ill.-based McDonald’s has announced plans to change the popular Quarter Pounder menu item. The brand will be replacing the beef patty with a bigger, beefier version in an attempt to win back customers after a decline in same-store sales this past year.
According to CNBC the new beef patties will be 4.25 ounces before cooking and have a new shape, making it more of a quarter-pounder plus. This differs from the current patty which is 4 ounces before cooking and shrinks to 2.8 ounces after cooking.
The change will allow for consumers to experience a juicier, more flavorful burger. McDonald’s hopes this change will strengthen its core burger platform and increase burger sales. This change comes amid the brands plan to turnaround their business and bring tastier food to the menu. In addition to the quarter pounder change, the brand has been listening to customers and is testing all-day breakfast.
The new patty is expected to roll out to McDonald’s locations within the next month.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
