1851

Smashburger is smashing their way through the better burger category. The smashing technique the brand uses results in better flavor and puts a unique spin on the fast-casual burger concept. According to a <a href="http://www.cnbc.com/2016/10/26/the-secret-of-smashburgers-double-decker-growth.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-tom-ryan-shares-4-secrets-of-smashburgers-double-decker-growth-7158" target="_blank" rel="nofollow" target="_blank">recent CNBC article</a>, customers are loving it as Smashburger has opened 380 restaurants in 38 states and nine countries since launching seven years ago in Denver, Colorado.

&quot;Entrepreneurship is a way of thinking about the landscape and its potential to change. And then going after that full tilt,&quot; said chief brand officer, Tom Ryan. Ryan didn&rsquo;t open Smashburger on a whim. He studied food science receiving his bachelor&rsquo;s, master&rsquo;s, and doctorate degress in flavor and fragrance chemistry, and previously was employed with Quiznos, McDonald&rsquo;s, and Pizza Hut. The man behind the stuffed crust pizza at Pizza Hut, his team also produced may other favorites including the McFlurry and the Dollar Menu.

With such success, it makes everyone wonder what is the guiding force behind all of it. The first tip&mdash;take a product that is already popular and make it better. The hamburger is not going away in American dining, but Ryan saw improvements that could be made for the mass market.

Second, if you want to make a large impact, you need to think about a product that affects a lot of people. The fast food industry reached a large number of people on a daily basis, and while tastes may change, you can adapt with the industry.

When building a company, surround yourself with people that have a mix of experience. &quot;One of the things I credit Smashburger in general as a culture is that we are a mix of wise, tenured individuals ... and we combine ourselves with what I call the &#39;immortals,&#39; young people in their 20s and 30s who are just dying to get involved in something that they can become passionate about. And I think it&#39;s that combination inside our company that is one of the special and magic reasons Smashburger has been able to do what it has been able to do,&quot; says Ryan.

<a href="http://www.cnbc.com/2016/10/26/the-secret-of-smashburgers-double-decker-growth.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-tom-ryan-shares-4-secrets-of-smashburgers-double-decker-growth-7158" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

CNBC: Tom Ryan Shares 4 Secrets of Smashburger’s Double-Decker Growth

1851 Franchise

The company’s chief brand officer explains how his concept has reached such high levels of success. 

cnbc-tom-ryan-shares-4-secrets-of-smashburgers-double-decker-growth

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service representative giving presentation

Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

hometeam-inspection-service-franchise-growth-partnerships

Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-express-employment-professionals-franchise-buyers

petbar

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

petbar-franchise-dan-ashley-o-loughlin-qa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

CNBC: Tom Ryan Shares 4 Secrets of Smashburger’s Double-Decker Growth

MORE STORIES LIKE THIS