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Last week,&nbsp;<a href="https://www.wendys.com/en-us/about-wendys/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say-2706059" target="_blank" rel="nofollow" target="_blank">Wendy&#39;s</a>&nbsp;dropped a&nbsp;<a href="https://www.forbes.com/sites/nickmessitte/2018/03/26/will-the-wendys-mixtape-change-modern-hip-hop/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say-2706059#7fca3b8843c6" target="_blank" rel="nofollow" target="_blank">hip-hop&nbsp;mixtape</a>&nbsp;called &quot;We&nbsp;Beefin&#39;?&quot; to highlight the&nbsp;franchise&#39;s&nbsp;focus on serving fresh food. Wendy&#39;s CEO&nbsp;Todd&nbsp;Penegor&nbsp;told&nbsp;<a href="https://www.cnbc.com/2018/03/26/wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say-2706059" target="_blank" rel="nofollow" target="_blank">CNBC</a>&nbsp;that the&nbsp;mixtape&nbsp;was created to further&nbsp;differentiate&nbsp;itself from its competitors.&nbsp;

&quot;It&#39;s really about telling our food story, that we&#39;re fresh, never frozen, and we called out a few of the competitors along the way, but we want to really make sure that people understand that we are fresh and we&#39;re a little bit different,&quot;&nbsp;Penegor&nbsp;told &quot;<a href="https://www.cnbc.com/mad-money/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say-2706059" target="_blank" rel="nofollow" style="color:rgb(32, 119, 182); outline:none; text-decoration-line:none; user-select:text" target="_blank">Mad Money</a>&quot; host Jim Cramer.

The fast-food giant&#39;s strong social media presence (<a href="https://twitter.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say-2706059" target="_blank" rel="nofollow" target="_blank">2.46 million Twitter followers</a>)&nbsp;has been an ongoing focus for the brand&nbsp;as they engage with customers&nbsp;on a hyper-personal level. The strong connections the brand has created online has contributed to&nbsp;20 consecutive quarters of same-store sales growth.&nbsp;

According to&nbsp;Penegor, the franchise will continue to focus on the customer online and in-store. They are currently making strides in leveraging new technologies to make the in-store experience more efficient.&nbsp;

<a href="https://www.cnbc.com/2018/03/26/wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say-2706059" target="_blank" rel="nofollow" target="_blank">Click here</a>&nbsp;for the full story.&nbsp;

Photo courtesy of <a href="https://twitter.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-wendys-just-released-a-hip-hop-mixtape-heres-what-the-ceo-had-to-say-2706059" target="_blank" rel="nofollow" target="_blank">Wendy&#39;s&nbsp;Twitter page</a>.&nbsp;

CNBC: Wendy's just released a hip-hop mixtape—here's what the CEO had to say

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Hyper-personal social outreach and technological innovation have driven the franchise to 20 consecutive quarters of same-store sales growth.

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CNBC: Wendy's just released a hip-hop mixtape—here's what the CEO had to say

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