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Burger King decided to get into the hot dog game, but wieners aren't just a game to Tampa-based franchise Checkers & Rally's. The rapidly expanding brand declared a wiener war against Burger King with a full page ad in USA Today, pointing to the fact that they've been selling wieners for three decades.

"They took a shot of coming into our backyard and we're not going to have any of it," Rick Silva, CEO of Checkers and Rally's, told CNBC.com for a story examining the clash.

7-Eleven and Wienerschnitzel have both taken shots at "The King" since the launch of their new line of grilled hot dogs. As added ammunition, for a limited time, Checkers & Rally's reduced the price of their hot dogs to less than half of the price point that Burger King is selling their wieners.

"Burger King is late to the party and they are over-priced," Terri Snyder, chief marketing officer of Checkers & Rally's, told CNBC.com. Checkers has more than 800 locations across the country.

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Brian Jaeger

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Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

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