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McDonald&rsquo;s has decided to celebrate International Women&rsquo;s Day by making a chance to their famous arches. According to a <a href="http://money.cnn.com/2018/03/07/news/companies/mcdonalds-international-womens-day/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnn-money-why-mcdonalds-is-flipping-its-arches-for-a-day-2705849" target="_blank" rel="nofollow" target="_blank">recent CNN Money article</a>, the brand will be turning its logo upside down for the holiday across the brand&rsquo;s digital channels, physically flipped at one location in California along with many locations across the US celebrating with employees wearing hats and shirts to mark the occasion.

&quot;For the first time in our brand history, we flipped our iconic arches,&quot; said McDonald&#39;s Chief Diversity Officer Wendy Lewis. She went on to say the brand will be flipping its logo &quot;in honor of the extraordinary accomplishments of women everywhere.&quot;

With the campaign, McDonald&rsquo;s reports that 6 out of every 10 managers at their restaurants are women and says the brand has a history of supporting women. The fast-food chain certainly isn&rsquo;t the first brand to use the International Women&rsquo;s Day as a way to share its views on gender equality, and other brands have started to jump on board after seeing the traction campaigns like this one get with consumers.

<a href="http://money.cnn.com/2018/03/07/news/companies/mcdonalds-international-womens-day/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnn-money-why-mcdonalds-is-flipping-its-arches-for-a-day-2705849" target="_blank" rel="nofollow" target="_blank">Click here to read the full story</a>.

<a href="https://www.facebook.com/McDonaldsUS?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnn-money-why-mcdonalds-is-flipping-its-arches-for-a-day-2705849" target="_blank" rel="nofollow" target="_blank">Photo courtesy of McDonald&#39;s Facebook</a>

Why McDonald’s is Flipping Its Arches for international women's day

CNN Money: Why McDonald’s Is Flipping Its Arches for a Day

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The fast-food chain publicly shares its views on gender equality on International Women’s Day.

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