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Twitter officially shut down Vine, the six-second video service, today and are replacing it with a “pared-down” camera application called Vine Camera. The new iteration of Vine lets users create six-second videos and then share directly to Twitter. “But the dedicated Vine sharing platform and community appears to be dead,” reports CNN.

Plans to end Vine were announced in October without any explanation, hours after Twitter also announced significant job cuts. “Twitter's failure with Vine mirrors the broader struggles with Twitter itself,” writes CNN reporter Seth Fiegerman. “Despite being beloved by a loyal community of millions, Vine suffered from Twitter's muddled product vision, inability to keep up with competitors and an unclear path to mainstream success.”

Since October, both Snapchat and Instagram have expanded their video offerings.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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