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On Monday, December 12, Scott Purcell celebrated the opening of his newest restaurant - the first Slim Chickens in Columbia, Missouri. Scott has helped open more than 100 restaurants, beginning with Olive Garden development in the 1980s. He compared each new opening to the birth of a child.

“It’s almost nine months from start to finish,” said Purcell in an interview with the Columbia Daily Tribune. “And there’s a really big event at the end.”

Slim Chickens is a fast-casual concept based in Arkansas. The chain offers fresh chicken served in a sandwich, wrap, salad, and as tenders or wings. Purcell plans to utilize his years of industry experience to offer exceptional customer service.

“We really play to our southern heritage where things move a little slower,” said Purcell to reporter Jodie Jackson Jr.

Purcell signed on for a 10-store contract with Slim Chickens and hopes to bring locations to St. Louis, Springfield, Jefferson City and Joplin, expanding Slim Chickens' current 46-store presence.

Click here to read the full piece.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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