Jennifer Bauernfeind, a former Target executive, transitioned into the home care industry by becoming a Comfort Keepers® franchisee after recognizing the growing demand for senior care services. Drawing from her background in retail and sales, she launched her first Comfort Keepers locations in Osseo and Maple Grove in 2017 and has since expanded to four territories in the Minneapolis metro area.

“We had an aunt who had Alzheimer’s and my sister and I had been designated as executors of her estate,” Bauernfeind told McKnights Home Care. “We helped take care of her after her husband had passed away so that was a big catalyst for me — just seeing that whole process and it being so personal to our family.” 

Today, Bauernfeind applies her corporate skills in customer service, team management and employee relations to ensure quality care for both clients and caregivers. She emphasizes that matching caregivers with clients is a key component of her business approach.

Now in her eighth year, she finds deep fulfillment in her work, particularly when caregivers receive heartfelt recognition from the families they serve. “I love having my caregivers complimented by families,” she said. “We’ve had caregivers who have been asked to speak at their client’s funerals. We’ve had them mentioned in obituaries and I just don’t think that there’s a higher compliment.”

Read the full article here. 

For more information on franchising with Comfort Keepers, visit: https://1851franchise.com/comfort-keepers.