Comfort Keepers

<a href="https://www.linkedin.com/in/jennifer-johander-bauernfeind-3042586?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcknights-home-care-former-target-exec-uses-business-acumen-to-grow-comfort-keepers-franchise-2728502" target="_blank" rel="nofollow">Jennifer Bauernfeind</a>, a former Target executive, transitioned into the home care industry by becoming a&nbsp;<a href="https://www.comfortkeepersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcknights-home-care-former-target-exec-uses-business-acumen-to-grow-comfort-keepers-franchise-2728502" target="_blank" rel="nofollow">Comfort Keepers®</a> franchisee after recognizing the growing demand for senior care services. Drawing from her background in retail and sales, she launched her first&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a> locations in Osseo and Maple Grove in 2017 and has since expanded to four territories in the Minneapolis metro area. “We had an aunt who had Alzheimer’s and my sister and I had been designated as executors of her estate,” Bauernfeind told&nbsp;<a href="https://www.mcknightshomecare.com/news/former-target-exec-uses-business-acumen-to-grow-comfort-keepers-franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcknights-home-care-former-target-exec-uses-business-acumen-to-grow-comfort-keepers-franchise-2728502" target="_blank" rel="nofollow">McKnights Home Care</a>. “We helped take care of her after her husband had passed away so that was a big catalyst for me — just seeing that whole process and it being so personal to our family.”&nbsp;Today, Bauernfeind applies her corporate skills in customer service, team management and employee relations to ensure quality care for both clients and caregivers. She emphasizes that matching caregivers with clients is a key component of her business approach.Now in her eighth year, she finds deep fulfillment in her work, particularly when caregivers receive heartfelt recognition from the families they serve. “I love having my caregivers complimented by families,” she said. “We’ve had caregivers who have been asked to speak at their client’s funerals. We’ve had them mentioned in obituaries and I just don’t think that there’s a higher compliment.” Read the full article&nbsp;<a href="https://www.mcknightshomecare.com/news/former-target-exec-uses-business-acumen-to-grow-comfort-keepers-franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcknights-home-care-former-target-exec-uses-business-acumen-to-grow-comfort-keepers-franchise-2728502" target="_blank" rel="nofollow">here</a>.&nbsp;For more information on franchising with Comfort Keepers, visit:&nbsp;<a href="https://1851franchise.com/comfort-keepers">https://1851franchise.com/comfort-keepers</a>.

Comfort Keepers Franchise Success Story: Former Target Exec Shares Insights

1851 Franchise

Jennifer Bauernfeind leverages her corporate background to grow a successful Comfort Keepers franchise, providing compassionate senior care in the Minneapolis metro area.

This brand page has been paid for by COMFORT KEEPERS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

McKnights Home Care: Former Target Exec Uses Business Acumen To Grow Comfort Keepers Franchise

mcknights-home-care-former-target-exec-uses-business-acumen-to-grow-comfort-keepers-franchise

FRANCHISE INFORMATION

Own a Comfort Keepers

Comfort Keepers Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

Why Senior Care is Such a Hot Industry.

What it Means to be a Comfort Keepers Franchisee.

Learn

Download Brochure

Visit Website

COMFORT KEEPERS

Facebook

Instagram

LinkedIn

TikTok

YouTube

SOCIAL MEDIA

How This Comfort Keepers® Franchisee Grew From One Acquisition to a Powerhouse

 Comfort Keepers® Closes 2025 With Record Franchise Growth and Momentum Heading Into the New Year

Field Support Team Helps Define Franchisee Success at Comfort Keepers®

COMFORT KEEPERS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT COMFORT KEEPERS

CONTACT COMFORT KEEPERS

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

What is the main reason you would like to own/operate a Comfort Keepers franchise?

Please add any additional comments you may have, or leave blank if none:

Own a Comfort Keepers Franchise

Photo of Comfort Keepers team member and senior completing craft project

Comfort Keepers® Opens 3 New In-Home Care Franchise Territories, Awards 6 More in Q1, and Earns Spots on Entrepreneur Franchise 500

q1-2026-growth

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Comfort Keepers® Charts New Course Under Halifax Group Ownership

Comfort Keepers Charts New Course Under Halifax Group Ownership

comfort-keepers-charts-new-course-under-halifax-group-ownership

WRTV: Recognizing Cognitive Decline in Loved Ones During Holiday Gatherings

wrtv-recognizing-cognitive-decline-in-loved-ones-during-holiday-gatherings

Demand for in-home senior care has been climbing for years and shows no signs of slowing. That shift is pushing more entrepreneurs to look at businesses tied to long-term needs rather than short-term trends.&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers</a>, one of the leading names in the category, helps older adults remain safely and independently in their own homes while elevating the human spirit through personalized, compassionate care. Anyone exploring the opportunity usually starts with one question: What does it cost?Opening a&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a> franchise requires an initial investment of $116,950 to $188,200, according to the brand’s Franchise Disclosure Document. That estimate includes the $55,000 franchise fee, along with office setup, technology, licensing, insurance and early working capital. Because the model does not require a retail storefront or heavy build-out, startup costs are generally lower than those of many brick-and-mortar franchise concepts.&nbsp;The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:<figure class="table"><table><tbody><tr><td>Type of Expenditure</td><td>Min</td><td>Max</td></tr><tr><td>Combined Deposit Fee and Initial Franchise Fee</td><td>$55,000</td><td>$55,000</td></tr><tr><td>Professional Fees</td><td>$1,500</td><td>$10,000</td></tr><tr><td>Business Premises (Rent/Deposit)</td><td>$6,000</td><td>$24,000</td></tr><tr><td>Furniture &amp; Equipment</td><td>$5,400</td><td>$10,000</td></tr><tr><td>Insurance</td><td>$3,100</td><td>$6,800</td></tr><tr><td>Initial Training Expenses</td><td>$3,000</td><td>$6,000</td></tr><tr><td>Organizational Expenses</td><td>$650</td><td>$1,150</td></tr><tr><td>Telephone/Utilities Deposit</td><td>$550</td><td>$1,650</td></tr><tr><td>Advertising/Marketing</td><td>$2,300</td><td>$10,000</td></tr><tr><td>Licensure</td><td>$0</td><td>$10,000</td></tr><tr><td>Caregiver Training</td><td>$1,500</td><td>$3,000</td></tr><tr><td>Background Screening</td><td>$360</td><td>$600</td></tr><tr><td>Additional Funds (3 Months)</td><td>$37,590</td><td>$50,000</td></tr></tbody></table></figure>Additional financial requirements include minimum liquidity and net worth thresholds to help ensure franchisees are prepared to support the business in its early stages. For Comfort Keepers, that means having at least $100,000 in liquid assets and a net worth of $300,000.The overall structure is designed to allow owners to focus their investment on building a team and growing their client base rather than funding expensive infrastructure.<h2>A Model Built Around Demand</h2>A big part of the opportunity comes down to demand. The senior population is growing, and more families are opting for care at home rather than moving loved ones into facilities. That shift has created a steady need for services that support aging in place, giving franchisees a chance to build a business tied to long-term demographic trends rather than short-term cycles.“To enter a business with this level of demand and long-term upside, especially when you look at average unit volumes, the investment is very reasonable,” said&nbsp;<a href="https://www.linkedin.com/in/scott-oaks-39396612">Scott Oaks</a>, vice president of franchise development. “Unlike many other opportunities, you don’t need $500,000 tied up in infrastructure. This model is about building the right team and tapping into a growing, sustained demand for care, which creates a compelling path to scalability and returns.”Rather than relying on foot traffic or a physical location, franchisees grow by building relationships within their local communities and establishing referral networks with hospitals, physicians and senior-focused organizations.<h2>Managing Costs and Building Margins</h2>Starting a new business, especially for first-time owners, can be exciting and overwhelming at the same time, but Comfort Keepers ensures franchisees are never alone. During the pre-opening phase, Comfort Keepers works with franchisees to build out financial projections using real performance data to understand what the business should look like from day one. That process helps set clear expectations around costs, staffing and growth. The brand also leans into a value-driven approach, so owners are not competing on price alone and can focus more on delivering consistent, high-quality care.“Comfort Keepers is committed to paying caregivers a good wage and delivering high-quality care, not competing to be the cheapest provider in the market,” Oaks said. “Franchisees are positioned to sell the overall value of the service, which supports stronger margins and long-term sustainability.”This positioning allows owners to focus on service quality and client outcomes while still maintaining a healthy financial structure.<h2>Ongoing Fees and Financial Structure</h2>Like most franchise systems, Comfort Keepers includes ongoing fees that support brand operations, marketing and franchisee support. The royalty fee is 5% of gross revenue. The national brand fund contribution is 2% of gross revenue. The national brand fund pools resources and leverages the system's scale to place national advertising and branding that enhance franchisees' local marketing, build awareness, and drive leads to the consumer website and to applicants on the C<a href="http://comfortkeepers.jobs">omfortKeepers.jobs</a> site. Franchisees are also required to spend on local advertising each month, with a minimum of $1,000 or 2% of gross revenue, whichever is higher.<h2>Why Timing Matters</h2>Timing plays a meaningful role in evaluating any franchise opportunity, and senior care stands out because of several overlapping trends. An aging population and a growing preference for in-home care have all contributed to increased demand across markets. That combination creates a stable environment for operators who are looking to build a business with long-term relevance.“All of the key indicators point to a strong and growing industry,” Oaks said. “With Comfort Keepers’ established footprint, there are still meaningful market opportunities available. You’re stepping into a business with decades of experience and a proven track record. It’s not a startup.”<h2>A Lower-Overhead Path Into Ownership</h2>Entrepreneurs weighing different franchise options will find that Comfort Keepers comes with a different kind of setup. There is no major build-out or large inventory to manage upfront, and staffing can grow over time as the client base expands. That approach allows owners to build the business step by step instead of taking on everything at once, while still working toward long-term growth.The model rewards operators who are focused on relationship-building, community engagement and team development. Over time, that approach can translate into recurring revenue and steady expansion.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/comfort-keepers.">https://1851franchise.com/comfort-keepers.</a>&nbsp;

How Much Does It Cost to Open a Comfort Keepers® Franchise?

A detailed breakdown of startup costs, ongoing fees and the long-term demand shaping the Comfort Keepers® franchise opportunity.

How Much Does It Cost to Open a Comfort Keepers® Franchise? A Clear Look at the Investment and Growth Potential

comfort-keepers-franchise-cost

IRVINE, Calif. —&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers®</a> was recognized in&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s Franchise 500</a>, the world’s first and most comprehensive franchise ranking. Since 1980, the Franchise 500 has been an invaluable resource for potential franchisees, and placement in the ranking has been a highly sought-after honor within the franchise industry. In the 2026 Franchise 500,&nbsp;<a href="https://1851franchise.com/comfort-keepers/info">Comfort Keepers</a> was ranked&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/comfort-keepers/282228">No. 303</a> for its outstanding performance in areas including unit growth, financial strength and stability, operational and marketing support, and brand power.“For 47 years, the Franchise 500 has been the gold standard for identifying franchise excellence. This year’s ranking proves that the best brands don’t just survive changing markets; they thrive in them,” said&nbsp;<a href="https://www.linkedin.com/in/jasonfeifer/">Jason Feifer</a>, Entrepreneur’s editor-in-chief. “These 500 companies represent some of the most reliable pathways to business ownership in America, each one vetted through our rigorous analysis of what actually drives franchisee success.”In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s ranking formula continues to evolve as well. Each franchise is thoroughly evaluated and given a cumulative score based on an analysis of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. The brands with the highest cumulative scores make up the Franchise 500.“This recognition highlights the steady work our franchise owners put into serving their communities,”&nbsp;<a href="https://www.linkedin.com/in/scott-oaks-39396612/">Scott Oaks</a>, vice president of franchise development for Comfort Keepers said. “With demand for in-home care continuing to rise, we’re focused on giving franchisees the training and operational support they need to meet that need.”Over the last five decades, the Franchise 500 has become both a dominant competitive measure for franchisors and a primary research tool for prospective franchisees. Comfort Keepers’ position on the ranking is a testament to its strength as a franchise opportunity.To view Comfort Keepers in the full ranking, visit&nbsp;<a href="http://www.entrepreneur.com/franchise500">www.entrepreneur.com/franchise500</a>.&nbsp;Results can also be seen in the January/February 2026 issue of Entrepreneur, available on newsstands Jan. 13.About Comfort Keepers®For 25 years, Comfort Keepers has been Elevating the Human Spirit℠ through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as Comfort Keepers, who deliver joy through interactive caregiving by continually communicating with, involving, and engaging with seniors in everyday tasks and activities. For more information, visit&nbsp;<a href="http://comfortkeepers.com">ComfortKeepers.com</a>.

Comfort Keepers® Named Among the Top Franchises in Entrepreneur’s Franchise 500 Ranking

The in-home care franchise earned a spot on the 2026 Franchise 500 list for its systemwide growth, operational strength and ongoing support of franchise owners.

comfort-keepers-2026-franchise-500-ranking

McKnights Home Care: Former Target Exec Uses Business Acumen To Grow Comfort Keepers Franchise

MORE STORIES LIKE THIS