1851

On Tuesday morning, the technology publication <a href="https://techcrunch.com/2021/11/09/yelps-new-ios-home-feed-makes-it-easier-to-discover-local-restaurants/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=consumer-reviews-are-out-in-the-wild-and-franchises-are-keeping-a-tight-watch-2717144" target="_blank" rel="nofollow">TechCrunch</a> published a column on how a new home feed for restaurant review service <a href="https://www.yelp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=consumer-reviews-are-out-in-the-wild-and-franchises-are-keeping-a-tight-watch-2717144" target="_blank" rel="nofollow">Yelp</a> is making it easier for people to discover new restaurants. “Now for the first time, the company is introducing a vertical home feed featuring images of dishes and more, designed to help people discover local restaurants,” said <a href="https://techcrunch.com/author/steve-dent/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=consumer-reviews-are-out-in-the-wild-and-franchises-are-keeping-a-tight-watch-2717144" target="_blank" rel="nofollow">Steve Dent</a>, a contributor for TechCrunch.It’s no surprise that established companies like Yelp are adapting to stay ahead in their markets. They need business too. As a result, restaurant franchise brands are having&nbsp; to take note of how popular these review services become — and how to give them the public attention they call for.Top brands may turn to having a team of employees that monitor these reviews. We live in a new age of customer service, and a brand equipped to handle third-party review sites might establish itself far better than a brand that isn’t.Yelp is different from other companies in that the service is geared to help other businesses get noticed. A redesigned home page is therefore (theoretically) good for all restaurants involved, as improved exposure helps generate new business and new revenue. It also means that more consumers have the ability to air out their complaints; when a consumer leaves a review on Yelp, it is available for practically anybody to see.Long gone are the days where someone would call upon an in-house manager for consumer feedback. On Yelp, this feedback is publicized rather than internalized — and top franchise brands are forced to stay on their toes if their reputation is to be preserved.One could reason that Yelp is geared more toward local restaurant names instead of nationwide franchises, and it’s also safe to reason a consumer will visit a franchise in order to know what they are getting themselves into. Under this understanding, Yelp reviews aren’t as essential for franchises as they are for single-unit businesses — but it doesn’t mean a few adverse comments on a site like Yelp should be scoffed at.Even if an established franchise unit is struggling on review forums, it could be enough for clients to distance themselves in favor of other lesser-criticized restaurants in the area. Brand affiliation does not magically sweep issues under a rug, and a single franchise unit could damage the reputation of a collective brand if public complaints go unaddressed.Addressing client needs on third-party services could soon become an essential business practice while sites like Yelp evolve and improve to meet new audiences. Being mindful of these reviews is the next step toward handling a new era of franchise customer service.

Consumer Reviews Are Out in the Wild — And Franchises Are Keeping a Tight Watch

1851 Franchise

Review services like Yelp are optimizing their services, while franchise brands are forced to monitor these third-party comments in order to stay ahead.

consumer-reviews-are-out-in-the-wild-and-franchises-are-keeping-a-tight-watch

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Consumer Reviews Are Out in the Wild — And Franchises Are Keeping a Tight Watch

MORE STORIES LIKE THIS