Franchise Deep Dive: Cookie Cutters Haircuts for Kids Franchise Costs, Fees, Profit and Data

LAST UPDATED: February 2024

FRANCHISE WEBSITE: https://www.kidscuts.com/ 

NUMBER OF LOCATIONS: 114+

REPORTED COST TO GET IN: $117,000 to $400,000 

REPORTED ROI (Item 19): 22.3%

Cookie Cutters Haircuts for Kids is a children’s haircut franchise that provides a memorable experience for kids and their families by creating a fun, kid-friendly atmosphere. Designated play areas, expert stylists and playful seating options help kids “discover how much fun a haircut can be.”

Led by franchisee-turned-CEO Neal Courtney, Cookie Cutters has streamlined its processes and created an iconic brand that delivers on its value proposition.

“We do exactly what the sign says: We focus on haircuts for kids,” Courtney told Franchise Times.

How Many Cookie Cutters Locations Are There?

There are over 114 Cookie Cutters salons nationwide. Recognized as a favorite of kids and families across the country, Cookie Cutters has a bright future. 

By creating a kid-centric environment with specially trained staff, designated play areas and interior design that caters to children, Cookie Cutters appeals to both children in need of haircuts and families looking to avoid a stressful haircut experience. As such, the franchise notes 92% brand loyalty and a 500% growth trajectory.

What Is Cookie Cutters’ Business Model?

Cookie Cutters offers an opportunity for community-minded entrepreneurs to build a meaningful business while also contributing to their communities. Consistently recognized on Entrepreneur’s Franchise 500 ranking, the concept has proven its strength as an investment model.

In addition to financial stability, Cookie Cutters is an attractive option to many entrepreneurs because of the community connection it offers. By providing a unique environment and children’s haircuts that both children and parents trust, Cookie Cutters franchise owners build trust and bring a safe, fun atmosphere to their markets.

Cookie Cutters also allows for varied investment models. Whether you are looking to be very hands-on or take advantage of a semi-absentee model, a range of floor plans and investment options are available to align with your specific budget and lifestyle.

How Much Can Cookie Cutters Franchise Owners Make?

Revenue representations for Cookie Cutters are not publicly available, but the franchise notes an average return on investment of 22.3% on its site, referencing its 2023 Franchise Disclosure Document.

How Much Does It Cost To Open a Cookie Cutters Franchise?

The initial investment to open a Cookie Cutters franchise ranges from $117,000 to $400,000. This cost includes the franchise fee, salon set-up and initial marketing efforts.

What Is the Franchise Fee for Cookie Cutters?

The franchise fee for the first Cookie Cutters location is $40,000. Franchisees can add a second location for a $20,000 franchise fee, and the franchise fee for the third unit and all subsequent locations is $10,000 each.

Who Is the Leadership of Cookie Cutters?

• Neal Courtney - Chief Executive Officer
• Alexis Courtney - President, Chief Operations Officer
• Christie Fossett - Vice President of Operations

What Helpful Articles Can I Read To Learn More?

• 5 Hair Care Franchises We Love
• Cookie Cutters: a Profitable Franchise That Costs $258K
• Start a Cookie Cutters Haircuts for Kids Franchise in 2024
• Franchisee-turned-CEO Grows Cookie Cutters Haircuts to 100

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