Franchise News

Crain's Dallas: Safeguard Business Solutions President Shares Insight
Dallas business leader shares lessons learned from the helm of the printing and promotions brand.

Franchise News

Dallas business leader shares lessons learned from the helm of the printing and promotions brand.

J.J. Sorrenti has learned much throughout his extensive career, including the impact layoffs can have on the morale of a company. Early on in his career, before he joined the team at printing and promotions company Safeguard, he was told they needed to layoff a third of their staff. Although shocked, Sorrenti executed the plan without further discussion with upper management.
"It wasn’t disruptive to the profit margins, but it certainly wasn’t great for the employees who remained," said President of Dallas-based Safeguard J.J. Sorrenti in an interview with Crain's Dallas. "The result was that several more people ended up leaving because they had too much work piled on them."
Later reminiscing on the situation, Sorrenti felt he could have taken a stand against upper management but the larger lesson was that the company culture was the ultimate problem.
"If employees don’t feel comfortable coming to you with problems or concerns, you have failed as a leader," said Sorrenti to Crain's Dallas reporter Nicholas Sakelaris. "Now that I’m in a leadership position, I work hard to foster an environment where employees feel comfortable talking with me. Pushback is a good thing at Safeguard."
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.