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Crain’s Chicago Business: Wing Zones Announces Plans to Quintuple the Number of Stores in the Chicago Area by 2020
With a surge in demand for bold, spicy foods, Wing Zones hopes to dominate the Chicago market.
Wing Zone has thrown its hat into the Chicago wing ring with aggressive expansion plans launched to have 35 locations in the area by 2020.
Wingstop, a competitor launched expansion plans in the market back in 2012, but with Wing Zone's recent seventh area opening in Skokie they are looking to take on the giant. The Atlanta-based brand will open two more suburban locations this year, with more expansion plans in the works.
"For us right now, the core focus is getting good real estate," said Wing Zone co-founder and CEO Matt Friedman. "Years ago, we targeted subpar real estate and tried to market our way out of it. Today, we're very particular where we're putting our stores. If it's not a prime spot, for us it's not worth it."
What differentiates Wing Zone from competitors is its focus ion delivery. The chain employs its own drivers has a dedicated online portal and mobile app for delivery ordering.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
