Franchise News
Crain's Dallas: Pool Scouts Opens in North Texas
Pool Scouts break into the pool maintenance industry in the North Texas area.
Virginia Beach-based company Buzz Franchise Brands launched a new franchising concept, Pool Scouts*, in order to break into the booming pool maintenance industry. The brand recently found its second franchise owner and first in Texas to serve Southlake, Flower Mound and Lake Dallas, Tom Allred.
“When I look at the territory that Tom has purchased and will be opening, it’s one of the best I’ve ever seen,” President Michael Wagner said in an interview with Crain's Dallas. “You’re not talking about huge areas of drive time just to get from one territory to the next. We look at data that says, single family home with pools in the yard with income threshold above a certain level. We know how to target specifically the customers who are out there.”
Allred was looking to join an industry where he could utilize his MBA and professionalism to drive success. He found something unique in Pool Scouts.
“We’re not going to sell them something they don’t need,” Allred said to Crain's Business Reporter Nicholas Sakelaris. “The industry has ethics issues and customers service issues. We want to bring a professionalism that the industry has lacked for some time.”
With the franchising aspect comes unparalleled brand recognition for a new concept, staff will wear branded polos and drive vehicles with a visible Pool Scouts logo. Tom plans to hire on four employees to get the location up-and-running during the off season with plans to grow into the busier summer months.
Check out the full article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
