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TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

The deal reflects rising private equity interest in scalable franchise concepts with strong brand identity, viral appeal and consistent unit-level performance.

Chris Irby

By Chris Irby

Copy Editor

May 6, 2025

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

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Chris Irby

About the Author

Chris Irby

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