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Dallas Business Journal: Fear Over Zika Virus Has Mosquito Joe's Revenue On The Rise
The mosquito control franchise is helping customers stay safe from pests this summer.
As mosquito season in Dallas heats up right along with the weather, Mosquito Joe is booming with an estimated increase in customers from 25 to 200.
"They are concerned about Zika and what they can do to help and how we can prevent it," said Mosquito Joe franchisee Veronica Sites. "We cannot prevent what mosquitoes transmit. We can help control and manage the mosquito population."
Mosquito Joe sprays a barrier around customers' yards, protecting them from pests for weeks at a time. The company is growing in DFW with plans for 16 total locations in the works.
The whole company has been growing rapidly as the public's awareness of mosquito-borne illness continues to grow.
"When you compare us to say, the restaurant industry, and they talk about same source sales are 1 percent or 2 percent, I mean our same source sales are off the charts," said Mosquito Joe CEO Kevin Wilson. "Largely because it's a relatively new industry."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
